MBARecruiter.com > Job Listings > Back

Job Listings

Manager - Marketing | Acclarent | Menlo Park, CA Job Summary: Bring customer-centric thinking into the R&D design process, and ensure developed products solve real clinical needs and represent a meaningful business opportunity Monitor, assess and revise the product portfolio to ensure the needs of the ENT surgical market and Acclarent's strategic goals are being achieved Perform market research to uncover unmet clinical needs, refine product development plans, and gain insight into market dynamics Duties & Responsibilities: Work closely with customers, thought leaders, field sales to identify unmet clinical needs Lead long-range planning processes, including long-range forecasting and strategic planning Identify and assess new market opportunities in the ENT space.  Develop business case and make recommendations to management on most promising opportunities. Develop financial models for R&D projects (ROI) to guide trade-off decision making Establish strong relationships with sales management and ENT consultants to ensure robust capture of information from the customer and to identify key feedback providers Work closely with R&D teams to define project scope and customer requirements Bring customer-centric thinking into the R&D design process, and ensure developed products solve real clinical needs and represent a meaningful business opportunity In conjunction with Commercial Marketing, develop naming/branding strategy and specific names for new products Perform pricing analysis for new product launches and recommend pricing strategies Develop positioning, market analysis, sales potential for R&D projects in process Perform market research when necessary to inform R&D project development Travel in the field to solicit feedback on R&D prototypes, identify needs, perform market research Write and layout Instructions for Use (IFU) and package labels, including internationally-distributed products Develop market preference test (MPT) plans, execute evaluation and summarize results Develop and implement new product training programs for both internal and external audiences Forecast for new product launches Analyze competitive products and incorporate competitive strategies into product development plans Plan and manage budget Recruit, train, and develop product managers Qualifications: Excellent oral presentation and written communication skills Able to work closely with highly technical teams and quickly understand engineering concepts Product manager (or equivalent) experience in a medical device firm Strong proficiency in financial/spreadsheet analysis is required Experience with InDesign, Photoshop, Illustrator, video editing experience a plus Ability to effectively communicate with technical, commercial, and customer groups is required Ability to work in a complex, rapidly changing environment Engineering background is helpful, but not required.  Previous experience in ENT or pharma would be a plus. MBA preferred, but not required with significant relevant experience To apply for this position, please copy and paste the following link into your browser address bar: http://acclarent.contacthr.com/14787197