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Manager - Marketing | Acclarent | Menlo Park, CA
Job Summary:
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Bring customer-centric thinking into the R&D design process,
and ensure developed products solve real clinical needs and represent a
meaningful business opportunity
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Monitor, assess and revise the product portfolio to ensure the
needs of the ENT surgical market and Acclarent's strategic goals are
being
achieved
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Perform market research to uncover unmet clinical needs, refine
product development plans, and gain insight into market dynamics
Duties & Responsibilities:
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Work closely with customers, thought leaders, field sales to
identify unmet clinical needs
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Lead long-range planning processes, including long-range
forecasting and strategic planning
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Identify and assess new market opportunities in the ENT
space. Develop business case and make
recommendations to management on most promising opportunities.
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Develop financial models for R&D projects (ROI) to guide
trade-off decision making
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Establish strong relationships with sales management and ENT
consultants to ensure robust capture of information from the customer
and to
identify key feedback providers
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Work closely with R&D teams to define project scope and
customer requirements
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Bring customer-centric thinking into the R&D design process,
and ensure developed products solve real clinical needs and represent a
meaningful business opportunity
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In conjunction with Commercial Marketing, develop
naming/branding strategy and specific names for new products
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Perform pricing analysis for new product launches and recommend
pricing strategies
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Develop positioning, market analysis, sales potential for
R&D projects in process
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Perform market research when necessary to inform R&D project
development
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Travel in the field to solicit feedback on R&D prototypes,
identify needs, perform market research
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Write and layout Instructions for Use (IFU) and package labels,
including internationally-distributed products
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Develop market preference test (MPT) plans, execute evaluation
and summarize results
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Develop and implement new product training programs for both
internal and external audiences
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Forecast for new product launches
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Analyze competitive products and incorporate competitive
strategies into product development plans
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Plan and manage budget
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Recruit, train, and develop product managers
Qualifications:
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Excellent oral presentation and written communication skills
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Able to work closely with highly technical teams and quickly
understand engineering concepts
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Product manager (or equivalent) experience in a medical device
firm
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Strong proficiency in financial/spreadsheet analysis is required
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Experience with InDesign, Photoshop, Illustrator, video editing
experience a plus
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Ability to effectively communicate with technical, commercial,
and customer groups is required
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Ability to work in a complex, rapidly changing environment
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Engineering background is helpful, but not required. Previous
experience in ENT or pharma would be
a plus.
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MBA preferred, but not required with significant relevant
experience
To apply for this position, please copy and paste the following link
into your browser address bar:
http://acclarent.contacthr.com/14787197
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