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VP Customer Strategy | Burlington | Burlington, NJ
Bring your passion for fashion to today's Burlington Coat Factory.
If you are interested in a career in retail, consider joining one of the
largest off price retailers of apparel and home furnishings in the
nation. We always have a large selection of quality name brand
merchandise at huge savings; coats, clothing and shoes for the
whole family, fashionable accessories, home decor, and everything for
baby. Burlington means one-stop shopping for labels you
love at prices you love even more. With more than 400 stores,
we're always looking for good talent that can drive results. We
currently have the following position available:
The role of the VP of Customer Strategy is to create and
execute research approaches and methodologies which will infuse consumer
and competitive insights into Burlington Coat Factory's Five Strategic
Principles approach, substantiate and support strategic marketing
communications proposals and campaigns and measure consumer outcomes.
The role includes the following responsibilities:
- Provide relevant, timely and thought provoking trend and competitive
insight information in the spirits/beer/wine category to both internal
and external stakeholders
- Immersion in the client category, becoming
experts in the client competitive and industry landscape and into the
behaviors and psychographics of the target consumer
- Provide insights
to develop and recommend communications strategies and creative ideas
- Work collaboratively on strategy development
- Work closely
with account teams to ensure that research results and recommendations
are integrated into client marketing plans
- Incorporate findings and
insights into research deliverables and proposals
- Develop and
recommend new research methodologies and sources
- Recommend, develop
and execute thought leadership research
- Develop survey proposals,
manage questionnaire design and reporting for surveys used for public
release
- Manage qualitative and quantitative research
- Utilize all
secondary research tools to identify current and emerging consumer
trends
- Participate in client strategy meetings and presentations
Leadership Skills
- Business Leadership - Influences enterprise level strategies.
Understands all aspects of the business, industry and competitive
landscape. Distinguishes what is critical from what is important.
Provides clear and compelling direction and ensures understanding. Helps
streamline processes to manage costs and achieve efficiencies. Acts with
a sense of urgency and builds and adjusts the plan to deliver results
that meet or exceed expectations.
- Team Leadership - Optimizes
organizational capabilities and removes barriers through relationship
building. Strategic and diplomatic in forging relationships, inspiring
trust and motivating others to achieve goals. Is inclusive, seeks out
varying perspectives and multiple alternatives, shares information and
finds common ground. Understands and maximizes business
interdependencies. Flexible in revising plans to support changing
business needs. Brings out the best in people through coaching,
feedback, support and encouragement. Teaches and mentors people beyond
direct reports.
- Self-Leadership - Anticipates future opportunities and
challenges. Outstanding communication skills - formal and informal.
Develops and implements ideas that have long-term impact on the
organization. Anticipates upcoming business needs and makes appropriate
plans in advance to be prepared. Deals effectively with ambiguity and
change. Displays leadership versatility, knowing when to step in and
when to step out. Challenges tradition and conventional thinking when
appropriate. Acts with integrity and courage, and focuses on greater
good over personal benefit.
The ideal candidate will possess the following:
- Must have a proven track record of conducting research,
analyzing/synthesizing results, and integrating specific, actionable
insights into client programs and proposals
- Bachelor's degree in
business or marketing
- Must have 5-7 years experience in consumer
research with public relations, advertising or marketing agency, or in a
media company (PR agency experience strongly preferred)
- Currently in
a Senior Customer Strategy, Associate Customer Strategy Director or
Customer Strategy Director role
- Specific experience and interest
working in the spirits, wine and beer sector is a requisite
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Experience in current or previous roles working under the structure of
Brand Planning discipline
- Experience working closely with account
teams to ensure that research results and recommendations are factored
into client communications plans
- Superior verbal and written
communications skills, particularly in translating insights into
recommendations for marketing communications programs
- Excellent
presentation skills and experience presenting consumer insights and
communication plans to existing clients and new business prospects
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Experience developing and recommending new research methodologies
-
Hands-on experience moderating consumer focus groups preferred
-
Ability to multi-task and thrive in a fast-paced environment
- Foreign
language skills and/or advanced degree are a plus
Our ideal candidates will be self motivated, team players, who have the
desire to succeed. We care about our employees, have a supportive
environment that values trust and respect , offer a competitive wage and
benefits package that includes a generous paid time off plan, plus an
associate discount, and a company matched 401(k) to name a few.
Burlington Coat Factory is an equal opportunity employer committed to
workplace diversity.
Come join our team. You're going to like it here!
To apply for this position, please copy and paste the following link
into your browser address bar:
http://burlington.hodesiq.com.contacthr.com/22684002
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